Cisco hammers home differentiation in new partner program


Oliver Tuszik (Cisco)

Credit: Cisco

Eight months after unveiling a revamped and consolidated partner program, Cisco revealed more details on what its new lineup means for partners.

After grouping a dozen separate programs into four key partner roles, integrator, supplier, developer and advisor, the network provider has now opened up to the new program’s recognition and rewards programs.

According to Cisco, all four roles will be eligible to achieve Gold status, but will require additional steps and differentiation exercises to reach higher levels.

With the Integrator role, for example, all Gold Level Integrators will have achieved Cisco Customer Experience Specialization by April 7, 2022.

Meanwhile, to achieve premier status, integrators will need to complete two specializations in advanced architecture or one advanced architecture and one specialization in business. Those who reach these levels will receive additional rewards, including VIP, perform plus, and marketing perks.

Cisco will streamline its continuous learning (CL) requirements by separating them from individual specializations.

In particular, all CL credits will count towards integrator role levels in general, alleviating unnecessary administrative burden for partners and allowing them to focus on the skills they need most to serve their clients.

Meanwhile, Cisco has “confirmed” the requirements for those who fall into the camp of vendors, partners who focus on software as a service and other areas as a service. Now, gold and leading vendors will be differentiated for their “excellence in delivering Cisco Powered services and lifecycle support to customers,” the vendor said.

For these partners, Cisco said it will provide predictable programmatic pricing, registration of agreements for managed services, more flexible consumption options, dedicated investment and business development funds, activation of technical support and co-marketing.

Developer partners will now be more recognized under the new program, as Cisco accelerates training and technical tools, solution development, co-marketing, access to Cisco sales resources and DevNet specialization.

“With the role of developer, all Cisco partners can more easily find opportunities to work together and integrate each other’s offerings into their solutions,” said the vendor.

Finally, consulting partners will now fall under the Advisor category, with Cisco providing technical and strategic development resources (eg, proof of concept), cooperative business development, co-sales, and access to Cisco events.

Cisco first revealed its channel changes at its Partner Summit Digital last October in what has been called its “biggest changes in over a decade,”

“The transformation is accelerating more than ever and we need our programs and platforms to reflect how Cisco and our partners can be more successful together,” said Oliver Tuszik, senior vice president of the global organization at the time. partners at Cisco.

“These changes will bring simplicity and allow Cisco and our partners to be more agile, relevant and profitable. It’s about being “future-ready” for whatever comes our way.

Also about to be launched is the Partner Experience Platform (PXP), a digital platform to support partners throughout the lifecycle process, improving experience levels and providing the ability to ‘co-operate’. innovate and co-sell ”with Cisco.


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