Session 5: Accelerating the implementation of the MPOWER package during COVID-19 in the Americas: a final overview – PAHO / WHO

  • DATED: Thursday, November 4, 2021
  • TIME: 12:00 p.m. EDT [click here for your corresponding time zone]
  • DURATION: 120 minutes

The eight sessions of the virtual technical training on tobacco control (TC), which were divided into two blocks, highlighted the benefits of progressing in the implementation of the MPOWER package and other TC measures established in the WHO framework for tobacco control (WHO FCTC).

Topics covered in the sessions included: the economic and social impact of tobacco, the effectiveness of tobacco taxes, the course to eliminate illicit trade, the economic impact of TC policies, the tactics of the tobacco industry. tobacco (TI) on social media networks and their impact and the importance of their identification, TI disputes to challenge CT’s advertising and packaging policies, multisectoral actions in trade and customs policies regarding TC, and perspectives on the future of TC in the Region of the Americas.

Given the current context of the COVID-19 pandemic, these questions have also acquired greater relevance given the impact that the pandemic has had on the health of the world’s population, highlighting the fragility of social, economic and environmental factors that determine it. Progress around CT is relevant since tobacco consumption is an aggravating factor in COVID-19 disease. A relationship as deadly as that between an infectious disease and a noncommunicable disease has never been observed, and although tobacco is the only risk factor common to the four main groups of noncommunicable diseases, TI has not ceased. to deploy a series of strategies to prevent governments from implementing tobacco control measures that improve the health conditions of their populations. Instead, they have devoted abundant resources to trying to improve their image during the COVID-19 pandemic and have attempted to mislead the public about the real impact of the consumption of their products on the development of the disease. , causing non-compliance with the provisions of the WHO FCTC, in particular what is established in Article 5.3, regarding the protection of policies against the interests of TI.

In this final wrap-up session, participants of this virtual technical training will discuss the challenges, in terms of threats and weaknesses, facing the implementation of TC measures; as well as the strengths, opportunities and priority actions to be followed to progress in the implementation of the MPOWER package and the WHO CCLAT, in particular in a post-pandemic COVID-19 region of the Americas.

Through an interactive and guided session with tobacco control specialists from PAHO and INSP, participants from different Member States of the Region will discuss and work in four separate working groups on the main issues discussed during the meeting. virtual technical training: a) Tax policy and illicit trade, b) IT interference and prevention of conflicts of interest, c) WHO Framework Convention in multisectoral actions and d) The end of tobacco .

About session 5

Objectives of the session:

  1. Share the key messages covered during the eight virtual technical training sessions.
  2. Identify, in working groups, the weaknesses and threats for the implementation of tobacco control policies in the Region of the Americas and in the context of the COVID-19 pandemic.
  3. Develop, in working groups, proposals for tobacco control policies, taking into account the strengths and opportunities for the Region of the Americas.




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